Coffee Curling
Tim HortonsWe needed to keep Tim Hortons coffee top of mind and show Canadian pride during the Sochi Winter Olympics. But McDonald's was the official sponsor. So we couldn't. Not directly.
That’s why we riffed on a winter sport Canadians already love – one that Tim Hortons already sponsored – and created the most Canadian game of all time.
That’s why we riffed on a winter sport Canadians already love – one that Tim Hortons already sponsored – and created the most Canadian game of all time.