Now You Can
Integrated campaignImagine the toughest brief you’ve ever done. Then quadruple it. That’s this right here.
As part of its ongoing move toward cleaner energy, Shell wanted our help to launch its carbon neutral program worldwide. A tall order when people don’t believe it’s possible to have an impact.
We created this campaign – with its “window of possibility” – to show drivers that they can make a tangible difference, today and every day. It launched in the Netherlands and the UK, with more markets to come.
As part of its ongoing move toward cleaner energy, Shell wanted our help to launch its carbon neutral program worldwide. A tall order when people don’t believe it’s possible to have an impact.
We created this campaign – with its “window of possibility” – to show drivers that they can make a tangible difference, today and every day. It launched in the Netherlands and the UK, with more markets to come.
